App Retention: 5 Tips for Built-in Stickiness
How do you build and maintain an app that people return to again and again?
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Wouldn’t it be great if your app actually gets used?
Getting people to download your app is one thing. Keeping them engaged is quite another. App retention is a real issue for for all kinds of brands, and push notifications alone aren’t enough to keep users coming back. Luckily, there are lots of things you can do to build in stickiness at the design and content level. This article walks you through five best practices you can use to round out your app retention strategy.
Get insights on:
- UX considerations for maximum utility
- Content considerations that drive repeat engagement
- Update guidelines for keeping things fresh
- Personalization tips to boost user loyalty
See how next-generation mobile applications enable companies in a wide range of industries to engage and monetize their users—and how to approach building a rich mobile application at your organization.
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