A New Discipline at the Intersection of the Digital & Physical Worlds
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What if you could demystify customer engagement?
As consumers today use their smartphones, they leave a continuous data trail. This trail can be a goldmine for marketers who have the tools to access, analyze and act on it. The most critical piece of information is consumer location, and it’s now available through every smartphone’s native GPS.
Get Insights On:
- What “location analytics” actually means, and how to get started
- How to create a framework for turning location data into actionable insights
- How to tailor consumer communications based on their habits
- How to approach location insights based on your unique business goals
Location analytics is about seeing how consumers engage with your brand in both the digital and physical worlds. Mobile technology makes it possible, and the right tools make it revolutionary from a revenue perspective.
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