WWE Delights and Engages Fans
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A mobile application, an interactive graveyard, and 120 beacons made WrestleMania 30 unforgettable.
With its WrestleMania 30 mobile application and beacons placed throughout the venue, WWE fans got the royal treatment: easy ticket sales, indoor wayfinding, event guides, interactive experiences and more.
This case study explores:
- How beacons can take live events to the next level: interactive tombstones, anyone?
- How a mobile application can be used to expose fans to everything an live event has to offer—and up revenue in the process
- How rich mobile experiences can counteract the downward trend in live event ticket sales
“We wanted to provide our fans at WrestleMania with the best possible experience, and Phunware's location-based tools helped us do that with hyper-targeted, relevant information.”
- Joe Lalley, VP of
Digital Product Strategy & Operations, WWE
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